Digital Maketing Categories
PayRupees realise there’s a lot of different types of digital marketing (and we mean a lot), but leading Digital Maketing expert Neil Patel backs the theory that all digital marketing falls into 11 categories. And these are…
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimisation)
- PPC (Pay-per-click)
- SMM (Social Media Marketing)
- Content Marketing
- Email Marketing
- Influencer / Affiliate Marketing
- Viral Marketing
- Radio Advertising
- Television Advertising
- Mobile Advertising
Keywords lay at the core foundations of any search engine marketing strategy. Firstly you need to identify the keywords that are relevant to your business’s services or products. The keywords need to be ones that your prospective customers are highly likely to use when making a search query. One way easy way to get started with keywords is by using Google Keyword Planner.
1. SEM
SEM or Search Engine Marketing is generally considered to cover both PPC and SEO work. Bringing in traffic to your website via search engines is no easy task, that’s why SEO and PPC work to look into bringing said traffic in through both paid and unpaid means. PPC paid advertising, and SEO, which works on bringing in organic traffic. This doesn’t mean that SEO work is free, but we’ll get into the details below.
